It is crucial for every marketer to accurately track his advertising results. In the direct marketing industry, marketers track the responses to their direct mail pieces so that they know which ads work, which headlines are winners and which products sell. For the online marketing world, it is just as important to track your ad [...]

Commonly we hear that a one or two percent CR (Conversion Ratio) is good. By this is meant that one or two visitors take the desired action in accordance with the site purpose. Perhaps they make a purchase, request further information, or download a file. Such numbers mean different things to different people. Many sites [...]

Winter is just around the corner (except if you live in Australia or New Zealand). As you already know winter is the time for the sales fiesta on the internet. Yes online business starts booming with bumper to bumper traffic on the e-freeways. Characterized by a lack of good parking spots, loads of enthusiastic first [...]