Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written [...]

The World Wide Web is probably the biggest technological advancement in the last 75 years. Every bit of information you could ever need is right at your fingertips. However, reading that information can get to be a bit hard on the eyes. As a Web-surfer, you’ve probably noticed that it is hard to spend a [...]

The simplest of things can spoil an image

But using simple techniques combined with a bit of care, you can easily give you images the attention that will do them justice. The materials used in printing your images play an important factor in the quality of the finished print. 1. Printer. When buying a printer think about the materials that you use. If [...]

How to Make Effective Use of Web Fonts

Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it’s harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web [...]

How Well Is Your Website Designed to Sell?

Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales or is web copy the all important key to your websites success? You may not realize this but many successful internet marketing businesses have found that design, or layout of [...]

Simple Tools To Design Your Website

Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales? You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as [...]

Understanding Website Users

Is your website doing all it can to improve your company’s bottom line? Before you can answer that question you need to understand a little about how people use websites. User Interface Engineering in Massachusetts has done a lot of research into how people use websites, and their findings can help in determining if your [...]

What The Hex Goin’ On Here?

When editing an HTML document or graphic image for the Internet, you may encounter a color code similar to #FFFFFF. You can easily manipulate a sequence like this with a web palette or image-editing software. But by examining it more closely, you can gain valuable insight into the displays generated by electronic media such as [...]

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