Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach. Advertising co-ops are [...]

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it’s no surprise that people have such extreme views about it. Many [...]

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking [...]

So, you own a small business, sales are down and you’ve come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple. If you were going to court [...]

I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite [...]

Try sitting in front of the television for a day and notice the commercials that keep coming in every now and then. Start counting them. How about in print media. In more than one magazine or newspaper you see the same ads with the same exact wordings in the same style. If you start counting [...]

When you open up a new business establishment whether it is small or big, you need to campaign for your business. There are several ways of endorsing your business products in the line. Flyer printing is one of the many ways. You can set up your own flyers or you can have printing companies do [...]

Did you know that many folks make “buying decisions” when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or [...]