Printer technology has made tremendous advances in the past five years. Speeds are up and print quality is great. Meanwhile, printer costs have declined. What has not improved is the cost of ink. Printer manufacturers expected to make their profit on replacement cartridges, and they do. But in charging high prices they created another industry [...]
When youre self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign. What Types Of Websites Designers Are Out [...]
When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. You get advice from friends and colleagues. You probably also notice the sales flyers you get in the mail. What do you notice? What gets your attention? A web [...]
I am often asked Jason, I get people to my website, but nothing happens. What am I doing wrong? Is this you? Did you build a website only to have people come and leave? If so, you can still save your website. By following some tried and true rules, your website can become supercharged and [...]
Designing a web site is hard enough. You spend countless hours working on how it is going to look and what cool specials effects it is going to have. You even spent hours picking out your site colors. So now what? Now you have to promote it. But how? There are many ways. You can [...]
Anyone who owns a business or who is starting a new business can attest to the value of owning a powerful and effective logo. Logos communicate who you are and allow you to connect with your customers with an easily recognizable symbol that is truly yours. But for most people, turning design ideas into a [...]
To stay technologically ahead, one has to be innovative. To be innovative, one has to have passion, an enduring desire to improve that which others think to be good enough. With the growth of the Internet, more and more companies are taking their business online. The Internet offers an additional opportunity for income that requires [...]
One of the most common problems of websites is how to persuade their viewers to do the call for action. Really, it can be hard to make them click that purchase or subscribe button. First, you have to give them the details. These details include their needs, wants and benefits that will accrue them. But [...]
How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention. Do you know what youre really looking for? Youre [...]
eCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major [...]
