Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it’s practical, it’s systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make [...]
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers [...]
Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. How do they know? Easy. By how you look, what you say, and how you treat them. If you open the door wearing the [...]
Color is everywhere and conveys a message even if we dont realize it. While this message can vary by culture it pays to know what colors say in your own corner of the universe, and even what color means to your target market. If you dont think that color speaks just complete this sentence, red [...]
We must admit that we are all catalog lovers. You might be holding one right now or you may have looked over some online catalog websites. We all have been hooked up with catalogs especially women who are mad about fashion and beauty. It’s something they can’t get away with especially these times that catalogs [...]
Our association and upbringing is the one factor affecting our experience with colors. From early on in life, we were exposed to colors, making it known that colors are something beautiful. That without it, things are dull or dead-looking. Color still. We can relate things, events and even persons to colors. As everyone may know, [...]
People often come to me in a state of crisis and say their website isn’t working. Usually they’re in a cold sweat: “Mike, give me some practical things I can do to get more sales from my website!” You want practical advice? Stop treating your website like an object in your business and start treating [...]
Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off? The good news is a charismatic business [...]
