Thaidoweb 2008

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it’s practical, it’s systematic, and it makes life easier.
In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that’s thrown together using intuition alone.
Well-designed [...]

1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, [...]

Think of the people who visit your site as blind dates. When you
open the door, your blind date usually knows whether they are
attracted to you within the first minute. How do they know? Easy.
By how you look, what you say, and how you treat them. If you
open the door wearing the same clothes you wore in 1987, say,
“Wow, from my friend’s description, I thought you would be a lot
better looking,” and sneeze in your dates face, not only will you
never [...]

Color is everywhere and conveys a message even if we dont realize it. While this message can vary by culture it pays to know what colors say in your own corner of the universe, and even what color means to your target market.
If you dont think that color speaks just complete this sentence, red means —- and green means even a child will know what red means stop and green means go. If [...]

We must admit that we are all catalog lovers. You might be
holding one right now or you may have looked over some online
catalog websites. We all have been hooked up with catalogs
especially women who are mad about fashion and beauty. It’s
something they can’t get away with especially these times that
catalogs were made beautifully. Who couldn’t resist looking at
glossy catalogs of Avon or Lillian Vernon which was handed over
by your friend? Those pages are simply irresistible you couldn’t
afford to miss [...]

Our association and upbringing is the one factor affecting our
experience with colors. From early on in life, we were exposed
to colors, making it known that colors are something beautiful.
That without it, things are dull or dead-looking. Color still.
We can relate things, events and even persons to colors.
As everyone may know, yellow, orange and red are often
associated with heat, thus the sun and fire. It seem
inappropriate representing heat in different colors other than
that. Somehow it lacks something we cannot point our [...]

People often come to me in a state of crisis and say their website isn’t working. Usually they’re in a cold sweat:
“Mike, give me some practical things I can do to get more sales from my website!”
You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business – such as a filing cabinet for example. Just take Mr. [...]

Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?
The good news is a charismatic business leader can add tremendous impact and clout to a marketing video or commercial. The bad news is that few leaders have the right skills to talk [...]