When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn’t spend millions of dollars annually for advertising if it [...]

Targeting traffic for your website is as easy as knowing how to simply direct traffic to your website rather than another one. The information web surfers are looking for is usually available on hundreds if not thousands of websites, so you have to make sure you are extremely diligent about keeping your website high in [...]

Today’s article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you [...]

You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don’t have to worry about location… or do you??!! Location is everything! Let’s take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input [...]

So you have a website that brings in only a little bit of traffic and you just can’t seem to make any money with the darn thing. You hear about everyone getting rich with their sites and are waiting for yours to become an “overnight success”. Well, it won’t be overnight, but with the right [...]

It’s all about conversion. In today’s day and age, a lot of companies are investing in search engine optimization and pay per click advertising in order to increasingly drive traffic to their website. The real question is, what are they doing to convert those visitors into actual sales leads? Are they capturing their contact information [...]