Q. Hey, Cathy: I’m just setting up a website. What should I do? A. First, don’t call the web designer yet! Write out a detailed summary of your ideal client, if you haven’t already done so. Get very clear on what benefits you will offer and how you will stand out from the crowd. Before [...]

In my previous life….. Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, “Pulling Web Metrics.” Simply put, pulling metrics is just testing your product or service. Your objective is to see [...]