Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]

The SKINNY on Newspapers Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises. Think [...]

The World Wide Web is probably the biggest technological advancement in the last 75 years. Every bit of information you could ever need is right at your fingertips. However, reading that information can get to be a bit hard on the eyes. As a Web-surfer, you’ve probably noticed that it is hard to spend a [...]

Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn’t figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words [...]

If you’ve been studying online marketing for awhile you’re familiar with the term ‘AIDA’ since it’s the standard formula for creating a sales or signup page. But just in case you’re not here’s what it stands for: Grab the reader’s Attention. Get the reader’s Interest. Create a Desire for your product or service. Call for [...]