Tag: Business Sites

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

Posted on Jun.02, 2009, under Web Traffic No Comments

As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule [...]


Web Design The 10 Biggest Mistakes

Posted on Apr.16, 2009, under Web Design No Comments

There are plenty of mistakes in the world of web design. Let’s look at what I believe to be the 10 biggest.
1. Too Many Ads.
When you’re trying to make money from your website, it’s all too easy to overwhelm your site with ads. Put yourself in your user’s place and take a good hard look at your site and ask yourself if the ads feel intrusive. Does the site look like an information source or does it feel [...]


Color Psychology in Marketing

Posted on Apr.14, 2009, under Web Design No Comments

On the internet we don’t deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that’s right… I said colors.
Just as you use words to express yourself, colors can be used as an [...]


The Top 10 Biggest Web Design Mistakes

Posted on Apr.12, 2009, under Web Design No Comments

In the world of web design, there are plenty of mistakes you can
make, and in this article, I’m going to look at what I believe
to be the top 10 biggest. You need to check your site for these
mistakes right now, and fix them if they’re there – otherwise
you’re going to be annoying your visitors and driving them away
from your site.
1. Too Many Ads. When you’re trying to make money from your
website, it’s all too easy to try to fit in [...]


Holiday Decorations on your Website

Posted on Apr.11, 2009, under Web Design No Comments

You’ve probably seen it on sites like Google. They do something
to tweak their site for Christmas and other holidays. The big
question is, when is that type of thing appropriate for business
sites, and to what extent?
For business to business sites, changing some element of the
site itself is not generally appropriate. However, you might
post a picture on the front page of an employee handing out
gifts, or maybe the winner of the office costume contest,
depending on the holiday.
When a site sells direct to [...]


Pages to Include in Your Website

Posted on Mar.10, 2009, under Web Design No Comments

What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.
Create a different name for these website sections if you’d like to add more personality to your site! For example, your “About Us” page can be titled, “Who We Are” or “Get to [...]


Top Five Reasons to Do a Website Redesign

Posted on Mar.03, 2009, under Web Design No Comments

Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren’t, you are wasting time and money and probably doing more harm than good.
Ask yourself the following five questions to see whether it’s time for a redesign:
1. Has the size of the site grown substantially?
If your site continues to grow and change like most business sites, you need to evaluate whether [...]


Web Design: The 10 Biggest Mistakes

Posted on Feb.17, 2009, under Web Design No Comments

There are plenty of mistakes in the world of web design. Let’s look at what I believe to be the 10 biggest.
1. Too Many Ads.
When you’re trying to make money from your website, it’s all too easy to overwhelm your site with ads. Put yourself in your user’s place and take a good hard look at your site and ask yourself if the ads feel intrusive. Does the site look like an information source or does it feel [...]


Getting Your Business Online in an Hour

Posted on Jan.31, 2009, under Web Design No Comments

Are you in a hurry to get your business online? Do you have a limited budget but want professional results right away? In the past, this was an impossible demand but today, with the advent of website builders, it is not only possible but realistic.
You can get a website up and running with no knowledge of HTML or any other web technology. If you know how to use a word processor, chances are, you can figure out how to use [...]


Site Search’s Functions and Features

Posted on Jan.29, 2009, under Web Design No Comments

If your site has huge database and rich content, be it a public site, e-commerce site, business venture, you got to install some kind of site search feature, and you will also need to make sure that your site search function is well optimized.
The general market research points to a consistent rise on the usage of on-site search function in recent years. It is well aware that a major part of online visitors to any website do perform search in [...]