Market my website? Why should I have to spend time and money marketing my website? It’s supposed to be marketing my business!!! That’s how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing [...]
Here are a couple of tips for creating an eye catching card: Use some color – not too much – just enough to grab someone’s attention and make them want to read the card. Use a font that’s easy to read Don’t fill the whole card with type – it looks crowded and people don’t [...]
This month, we wanted to share some general tips relating to your graphic design that we’ve come up with over the past year: Always include an address on your business card, even if you are operating a small business out of your home – it greatly increases your credibility and makes you look much more [...]
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.com Click in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card the bottom text wasn’t under my [...]
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I [...]
Be picky about who will link to you; shoot and scatter does not always work. Just having a website is not enough to get yourself noticed. You will need to do a number of things in order to have your site better known. Here are three ideas that you may want to use. First, find [...]
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that’s [...]
The following is a list of tips to help safeguard your laptop while traveling or conducting business. 1. Never leave your laptop unattended. Keep your laptop in your physical possession at all times and pay particular attention at the following locations: airports, hotels, car rental agencies, offices, restaurants, college campuses, restrooms, payphones, libraries, bars, hospitals, [...]
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the [...]
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don’t make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goal [...]
