Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don’t make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goal [...]
What are you trying to say with you business card? We have talked about collecting other people’s business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a [...]
We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions! Why is it that all of a sudden most of us think that offline marketing is not worth [...]
There are several very good reasons why you should consider building your own web site versus having someone do it for you. It’s more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and [...]
Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them. DIY (Do-It-Yourself) Knowledge is Power I highly recommend reading and learning about graphic/web design. [...]
Nope. You certainly don’t need a website. But you don’t need many of the things you’ve come to rely on, such as your cell phone, e-mail, or faxes. And there’s no point in having an Internet presence if those you want to reach lack computers or online capabilities. Or, if you have nothing to say. [...]
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in peoples perceptions. There goes that age-old debate — Perception versus Reality. I say that perception is someones impression of reality. And sometimes… no matter what is reality, you just cant change peoples perception of a situation or thing. Lets define these words…(impression) noun: [...]
Most of the biggest deals in the business world begin with the exchange of business cards. Everything starts from a good introduction, customer maintenance and customer acquisition. Business cards printing services have continued to grow and enhance because it has proven that the services are equally helpful and useful in gaining a promotion. The little [...]
The preliminary lack of customers and abrupt cash flows often causes new small business owners to put off designing a well made logo and promotion resources professionally “until they achieve a clientele” or “unless they get themselves started”. Unluckily, designing their own promotion materials when they initiate their businesses instead of having them professionally produced [...]
A bell ringing makes people know that an establishment is open. Or makes them stare and try to find out where that came from. Your business cards are your bells. In this case, it is YOU who is being represented and being marketed by these cards. You cannot go about carrying and taking resumes along [...]
