Tag: Brain Surgery

Work With The Search Engines – Dont try to Outsmart the Search Engines

Posted on Jun.05, 2009, under Web Traffic No Comments

Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that “spiders” – the search engine programs that read web pages – run away from non-HTML code. This is why the first thing any SEO expert does – before researching keywords or rewriting your copy – is look at your web site code.
If your web pages are full of Javascript, graphical navigation buttons, Flash [...]


8 Things You Must Know To Build A Great Website

Posted on Apr.18, 2009, under Web Design No Comments

Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
Before the first graphic is drawn or the first line of code is written, you must define the websites budget, purpose, target audience, design, navigation, and content. And [...]


The 8 Things You Must Know To Build A Great Website

Posted on Feb.13, 2009, under Web Design No Comments

Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
Before the first graphic is drawn or the first line of code is written, you must define the website’s budget, purpose, target audience, design, navigation, and content. And [...]


Say It Again Sam, Don’t Pay it Again: The Case For Usably Stated Usability

Posted on Feb.13, 2009, under Web Design No Comments

User-centered Design is not brain surgery. Noted usability specialist Steve Krug
summed it up best in his well-regarded usability bible “Dont Make Me Think!,”
the very title of which says it all as elegantly and eloquently as this website
producer has ever heard it put. Its not such a difficult concept. People
want things to be easy. And that concept is at the very heart of user-centered
design. “Make it easy for me. Dont make me think. Life is hard [...]


Job Description: Webmaster

Posted on Jan.07, 2009, under Web Design No Comments

A brain surgeon was conversing with a famous writer at a party. “When I retire, I’d like to become a writer,” he told her. “That’s interesting,” she responded. “When I retire, I’d like to become a brain surgeon.” Running a website isn’t exactly brain surgery, but like writing professionally, neither is it as easy as many people think it is. But as with writing, it looks easy. “It must be nice to work at home and make money online,” they [...]