Thaidoweb 2008

I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most [...]

First, you must realize that targeting the right keywords or phrases is the ‘key’ to making any kind of profit from your site. Choosing the ‘right’ keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.
How do you find these profitable keywords?
One simple way to do this is to just type your ‘keyword’ into the different search engines – then take note of the number [...]

In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site [...]

Increasing your online business hinges on your ability to optimize your web page for the search engines. While different search engines look for different things, some of the larger and more popular search engines such as Google and Yahoo, look for keywords and links. Keywords are important because the Internet is made up of words; however links are just as important because they allow the search engines to weigh your web page in terms of popularity, so to speak.
Of course, [...]

You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet.
Suppose you sell widgets. You want to sell more widgets, and the way to do that is to make sure that more people know about widgets, and that you are the place to buy their widgets. You might decide to buy a half-page [...]

Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for ‘buy hits’, ‘ad blaster’ or ‘email blaster’ and you’ll have an idea how wide those big void promises of getting ‘automatic’ traffic to your website. But it’s not a real traffic…
By real traffic I refer to traffic that has a great potential to convert to either sales, joining the business opportunity you promote, joining your newsletter or any other purpose [...]

I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can.
So what are the benefits of free traffic programs? Well the number 1 benefit is that it will boost your traffic. This is the most obvious benefit. But the biggest benefit of free traffic programs is that the more traffic you send to your site the [...]

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.
I firmly believe that advertising is an excellent tool for rapidly building awareness [...]

There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links
Before you get started
You MUST understand [...]

The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you’ve got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred. Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy. The problem is that [...]