I hear it often, "advertising in the Yellow Pages directory doesn’t work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims? "It’s not the medium ? it’s the message?and it’s probable the market too!" Blank stares often accompany that opening statement. But [...]

A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business. Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly [...]