As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the [...]
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn’t spend millions of dollars annually for advertising if it [...]
SEO’s Relationship With Website Architecture Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, [...]
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of [...]
I can’t figure out people who have products or information to sell who do not have a website. With some people, it’s fear of technology; others just haven’t realized that we’ve entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today — [...]
Theres an old saying: Dont judge a book by its cover, but this hardly applies to the science of designing web graphics. Everybody judges web sites by their cover or home page, have no doubt. Is your site giving out a professional, visual aura, or is it telling visitors that you built it yourself, because [...]
You can create a website that attracts customers, not repels them, with a little common sense advice. Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers. Creating a user-friendly [...]
Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection cant handle lots of graphics, and that means youll be losing potential customers. According to UK website experts Boommm.com, one of the major concerns in website graphical [...]
Clutter: Too much noise, too much text, and too little white space mean that customers ignore the content. Customers often scan pages quickly, only reading titles or input prompts until they reach the content they want. Be concise, break text up with headings, not too many fonts and consider the reading level of your audience. [...]
There are many ways to add fancy bells and whistles to your website, but most of them are not going to do you any good. In fact they will slow down the time it takes to load your website and take up valuable space that you are paying for. Besides that, people with older computers [...]
