Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they’re largely ignored today. But did you know there is a simple and effective way to get people to click [...]

You may not believe it, but people still judge things by their appearances. How does your website look? The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader’s buying decision. Below are web advertising ten points to [...]

The appearance of your web site text can actually increase or decrease your sales. The size, font, style and colour of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site. 1. Easy To Read – You want to make it easy for [...]

Have you ever been to a website that had at least 5 different fonts or a back ground color that made the font extremely difficult to read? (i.e. white back ground with yellow font) This kind of website is a disaster–the type of website that will immediately send a message to your customers that says, [...]