More about advertising by BIG Mike McDaniel Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. [...]

User-centered design (UCD) is a project approach that puts the intended users of a site at the centre of its design and development. It does this by talking directly to the user at key points in the project to make sure the site will deliver upon their requirements. The stages are carried out in an [...]

Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely. Getting a website right does take work and commitment. If you want it to succeed [...]

A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company. When and why to use focus groups Focus groups are most often used [...]

Online business owners often look at a website as development expense rather than a marketing expense. This is unfortunate and is often the reason why many online businesses under-perform. The Internet is still new and very much in its infancy and our view of how the web should operate, especially in the business realm, is [...]

The Web hosting industry is less than a decade old, but already we’ve seen dramatic changes in the attitudes and priorities of customers. In these few years, the concerns of my clients have switched from, “Who’s the best?” to “Who’s the cheapest?” to “Who’s going to be around for a few years?” So, in this [...]