In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message. The primary goal is to get noticed by the public. It doesn’t matter if it is for radio, TV, magazines, newspapers or posters. It all comes down to getting noticed. On the Web [...]

A landing page is the destination URL that users visit after they have clicked on a search engine result, a paid search listing or any other link that might bring visitors to your web site. First of all it is important to understand that search engines rank pages, not sites. A web site hence may [...]

Your web hosting provider should offer you “Usage Statistics” or “Web Stats” with your account. These statistics are an invaluable resource when it comes to gauging if all of your marketing efforts are paying off in visitors to your website. A good statistics program will offer you the following information: * Number of unique user [...]

Your web hosting provider should offer you “Usage Statistics” or “Web Stats” with your account. These statistics are an invaluable resource when it comes to gauging if all of your marketing efforts are paying off in visitors to your website. A good statistics program will offer you the following information: * Number of unique user [...]