Google now checks the year your domain name was first registered. This just makes sense. Those that care about their domain and their brand will register their domain for a long time. This demonstrates commitment. Of course it’s not very hard for a spammer to do the same but the upfront costs are just that [...]

All we webmasters know the importance and procedure to exchange links. We are on the job all the time. There are some very important points that we overlook or are ignorant about, which affect our ranking in a big way. When we are working hard, we might as well be doing it in the right [...]

1. Vary the keywords in your link ‘anchor’ text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly [...]

Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine’s and especially Google value backlinks to your website as an indicator of your website’s importance. If a large number of webmaster’s have decided to link to your content then you must be an [...]

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: "A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on [...]

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of [...]

With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you’re about to discover is critically important to your success with search engines! Because while it’s true that there are many factors that determine how well a page ranks in Google – did you know [...]

After Google latest update nicknamed “Florida”, many webmasters discovered that their traffic plummeted. What happened? More importantly what can you do about it? And what will Google do next? What happened was that Google made an algorithm change on how they rate web pages. Every time you make a search, Google tries to show the [...]

Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Search engine optimization is still my number one traffic generator. I receive more traffic [...]

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it’s SERP’s. Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part [...]