Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose… to generate as much revenue as possible at any cost. In other words, your experience–good or bad–is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale. How many [...]

Whenever singer John Mayer sings his romantic song, “Your Body is a Wonderland”, I can’t help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach [...]

Whether youre hiring a designer who has created 10 sites or 1000 sites for other businesses, there are 10 things every website should do for you. 1. Be wary of companies who charge by the hour and dont put on a cap! There isnt a regulated industry standard in fees. So websites can easily end [...]

Niche Marketing Programs Best of Choice

Niche marketing website builders are a true turn in profit generating software. They have shown great success in building people a nest egg for a rainy day or begin building a retirement fund and work from home, be your own boss scenario. I know i’m one of those people, that get to set home,and set [...]

Registering Your Users by Stealth

One of the best ways to collect information about your visitors and let them interact with your website is to register them – that is, give them a password they can identify themselves with next time they visit. Unfortunately, people are sick of going through registrations, and won’t do it unless they have a very [...]

Affiliate Marketing for Your Website

One way to get a good income stream without doing anything that looks very much like advertising is to add affiliate links to your content. They’re just links, they don’t annoy anyone, and you can choose where you do and don’t want to put them. Sounds ideal, doesn’t it? Sometimes affiliate programs are also know [...]

You know a real estate website will help you market your services, educate your clients and prospects, and build business relationships. You’re ready to get your site up and running. You even have a picture in your head of what it should look like. There’s one question… How Do You Get Started? My advice at [...]

The Purpose Driven Web Site

The vast majority of web sites for small businesses are basic informational sites. Many people rightly call these sites “online brochures.” Taking into account the price associated with developing a web site, that’s one expensive brochure! Web sites should be more than just an expensive brochure: they should be a solution to a problem. What [...]

Simplicity is the heart of effective web design

Keep it simple. Will ya? Have you ever wondered over the striking commonalities among some of the tremendously functional sites of our time? Just spare some thoughts on the features of sites like Cisco, Marshall , Dell, Amazon, etc., and the answer would not elude you. Yeah. You have got it. Plain and simple. Friendly [...]

How Does Your Website Measure Up?

Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You’ve had your website up and running for a while now but you’ve always had a nagging suspicion that your website is lacking effectiveness and you just can’t put your finger on it. You’ve dabbled with [...]

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