Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh ? grammatically speaking ? but holy smokes, it does it have ‘stopping power’… Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we’re all [...]

If you’ve been studying online marketing for awhile you’re familiar with the term ‘AIDA’ since it’s the standard formula for creating a sales or signup page. But just in case you’re not here’s what it stands for: Grab the reader’s Attention. Get the reader’s Interest. Create a Desire for your product or service. Call for [...]

Website owners who have passed the initiation rite of getting traffic come face to face with another problem. Why don’t people buy from their website and what they can do about it? 1. They don’t feel safe Give your visitors a feeling of safety by telling them about your secure ordering process, your privacy policy [...]