Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]

How To Analyze Your Website How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but [...]

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find [...]

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find [...]