Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people’s ezines, and much, much more. As any good Internet “guru” will tell you, getting your name and product “out there” is the [...]
There are two types of tools I sometime use to bring multitudes of people to my Web site–with little or no risk to my pocketbook: pay-per-click (PPC) search engines and affiliate programs. PPC search engines are great, if you’ve done your homework and chosen the keywords people will use to find you in the search [...]
Here’s what your website must have to get lots of traffic – links pointing to your site. The more you have, the more traffic you get. But how do you get links pointing to your site? Well you could email webmasters and ask them to put a link on their site (reciprocal links). But that’s [...]
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the [...]
When online “Use it. Use it. Use it.” Google is our online friend, a tool, a Swiss army knife we carry with us while travelling on the Internet checking out the World Wide Web. Always here to shed some light the moment we think about something and need more information. And what do we think [...]
First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball. Putting up a web site is [...]
One way to get a good income stream without doing anything that looks very much like advertising is to add affiliate links to your content. They’re just links, they don’t annoy anyone, and you can choose where you do and don’t want to put them. Sounds ideal, doesn’t it? Sometimes affiliate programs are also know [...]
Fred R. David, a business strategy author, defines strategy as “the art and science of formulating, implementing, and evaluating cross functional decisions that enable an organisation to achieve its objective”, Strategic Management, Prentice-Hall (1985). My definition of Website design strategy is “the process by which to optimise your website to take advantage of the opportunities [...]
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them. Mistake #1 Web page size. If your website takes longer than 10-15 seconds to load you should consider optimizing it for the web. This is one of the biggest mistakes a [...]
I’m sure you’ve all heard the saying ‘Build it and they will come’. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites. You can’t always control who visits, however, you can have some control over who stays. Here are a few [...]
