Push vs. Pull Advertising – Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising. Pull advertising is geared to draw visitors to your website when they are actively seeking your product [...]

Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he [...]

When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn’t spend millions of dollars annually for advertising if it [...]

Since most people and companies now ate turning to computers and showing off their crafts online, the probability is that many others would want to have one for themselves. Having your own website adds to the guarantee that people will be likely to visit them and get information and idea from you. With the majority [...]