FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts… including John Caples, David Ogilvy, Brett McFall… and yours truly… recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn’t grab the attention of your reader? [...]

The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of [...]

Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. These are widely used in the areas like clinic, airport, industry, sporting events, banks and many others. Scrolling [...]

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix. This article assumes that the reader knows what a banner ad looks like, but do you know how [...]

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and [...]

Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money. In some areas, you may be able to put up as many flyers as you can afford to [...]

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that – next time – your sales improve! Let’s take a look at [...]

According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful–and that important! An effective headline will do many things at once. It will attract the readers attention, convey [...]

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too [...]

In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htm Choose the information you want to place on your card before beginning. Here’s how I did it: Go to ‘start’ –’Microsoft Word’ — ‘file menu’ — ‘page setup’. [...]