It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per [...]
Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, [...]
Why on earth would anyone want to install a piece of spyware onto their Web browser? No sensible right minded person would ?unless you are a webmaster and you want to improve your SERPS ranking that is. The Alexa toolbar is not "technically" spyware as it doesn’t retrieve any private or personal information. It does [...]
For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn’t work. If only you could know which of your campaigns [...]
Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site. 1.Reciprocal Links ? Think of reciprocal linking as a mini joint venture. [...]
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. [...]
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more [...]
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of [...]
I have seen a number of websites that would like to collect details of their visitors, simply asking people to register or sign up on their website. These links are usually text links put across the site. These websites believe that people who see this link will click on the link and register on their [...]
When a visitor comes to your site, he wants to look around and see what you have that will be useful to him. Average time he spends on your site might be different and depends on the reason why he came to your site. What ever your visitors intentions are you should be able to [...]
