“Spec” Work and the Devaluation of Design

Speculation (or “spec”) work is often standard fare in the world of advertising. An agency could be expected to create elaborate concept designs to present to a potential client. That client would then make their decision based on which concept they liked the best. However, the agency is usually bidding for a substantial or long [...]

Consider this Before you Build a Website

A Website Design is essential for a Business. But how do you build a Website? Are you going to Hire a Web Designer? Here are some of the answers for these questions. How do you find a Web designer? 1.Search online, Yellow Pages, Directories online, Magazines, Newspapers 2.If you Remember a good website. Call them [...]

Should I Design In-House?

With the birth of the commercial Internet many companies realized the need to jump on the bandwagon and create a Web site. Rather than hire a design or advertising agency to create their site, they elected an employee or group of employees to go for training. In the mid-nineties these individuals would learn html programming [...]

Should I Design In-House?

With the birth of the commercial Internet many companies realized the need to jump on the bandwagon and create a Web site. Rather than hire a design or advertising agency to create their site, they elected an employee or group of employees to go for training. In the mid-nineties these individuals would learn html programming [...]

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A major problem in business [...]

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