According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year. Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already [...]

Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you’re marketing a product or service it’s extremely insightful to know what are the most popular search terms relating to whatever you’re marketing. The Overture Company Overture.com is [...]

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don’t quite know how to take advantage of it. Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so [...]

————————– Web site design to hook a customer is very like fishing. Try these seven tips to make money. ————————– Step 1. Research. ———————- What – you don’t think a fisherman starts with research? How does he know not to fish in the bathtub? How does he know not to fish for dorado in USA? [...]

Advertising on the web is big business again, but idea behind the revival is quite strange. Back in the dot-com boom days, all ads were graphical, as it was assumed that this was the best way to get people to click through. However, modern ad companies, led by Google’s AdSense division, have found that text [...]

Try sitting in front of the television for a day and notice the commercials that keep coming in every now and then. Start counting them. How about in print media. In more than one magazine or newspaper you see the same ads with the same exact wordings in the same style. If you start counting [...]

Did you know that many folks make “buying decisions” when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or [...]

The internet is all about finding out information on a particular subject. There are many different types of website, some offer a service, some offer a product and some merely offer advice. In this article I write about this third type of site which I refer to as information portals. I am not sure if [...]

Optimal website design is the art of logical navigation. It will offer consistency while providing useful, quality information that is attractive to the eye and easy to understand. A well designed site will lead your viewers to the starting point and direct them through your site without confusing them. While there are many ways to [...]

Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site. Everyone who knows at least something about marketing knows that you have to fit your product so that suit customers need. [...]