Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams “Notice me!” so insistently, they blend into an muffled chorus. It’s not easy for one to [...]
A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed. However, rankings are not guaranteed. These pages have no advantage over any page submitted [...]
Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]
Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox? FFA pages are gaining popularity popping like bombs everywhere! What is an FFA page? It is a free for all page. How [...]
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it’s not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos. Advertisers crave [...]
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways [...]
What’s the difference? For those who aren’t quite clear what the term “natural” or “organic” search engine-listing means, they describe the “editorial” search results on any particular engine. These results are professed to be non-biased – meaning that the engine will not accept money to influence the rankings of any individual sites. This is quite [...]
1. Hunt for Catchy Domain Names and Get a Quality Paid Host You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when it used to cost $50 to register a .com and most people can [...]
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, "What are they #1 in and is it [...]
The US House of Representatives has recently passed the “Spy Act” – or to give it its full title – the Securely Protect Yourself Against Cyber Trespass Act. This aims to prevent software companies from installing spyware on users PCs without their knowledge, and anyone found guilty of breaching the act faces a fine of [...]
