Hopefully you realize the importance of building targeted traffic for your website. Almost every online business understands this common knowledge, but not everyone can seem to achieve this goal. You've probably spend hours upon working hard on your website so that you would be successful. Unfortunately you're probably still working hard because you have noticed [...]

If you have an online business that serves the local audience, it is a challenge for you to keep in a running condition and make it attract more people. Your business will have to generate more leads so that it does not dry up and can retain itself in the business. Local business owners used [...]

FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts… including John Caples, David Ogilvy, Brett McFall… and yours truly… recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn’t grab the attention of your reader? [...]

Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get [...]

I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of [...]

It’s common knowledge – we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results. All [...]

What’s the difference? For those who aren’t quite clear what the term “natural” or “organic” search engine-listing means, they describe the “editorial” search results on any particular engine. These results are professed to be non-biased – meaning that the engine will not accept money to influence the rankings of any individual sites. This is quite [...]

Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani [...]

It’s been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it’s job. That is what advertising is supposed to do! Isn’t it? There is an advertisement currently running on T.V. that makes me so [...]

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn’t work. If only you could know which of your campaigns [...]