Record keeping measurements for Internet marketing Record keeping tracks money — where it goes, when it comes in. Internet record keeping is also required for success. Yet the statistics show that only one out of a hundred people who own web sites do any type of record keeping on how much it cost them to [...]
Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine’s database. Sometimes though, no matter how hard they try, searchers can’t find the information they need. Maybe they’re not familiar with how to narrow and focus searches, or they may not have enough [...]
OK boys and girls. Today we’re having a pop quiz. I heard that groan. Don’t worry. This will be over in a matter of seconds. Q1: “__________” is King. Q2: Link “____________” and link “____________” matter oodles to Google. The answers are provided in the following… Are you hearing a lot of talk from marketers [...]
When you now organize a street interview and ask people “What is Google”, I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more! A short overview of the main services of [...]
An Introduction to Link Exchange Initially, when the internet was in its infancy, webmasters used links as a way to complement the content of their website and to help their visitors find information. As the importance of links increased, the focus shifted away from helping the visitor to helping the webmaster. This came about as [...]
In parts 1 – 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we turn our attention to [...]
According to the dictionary, the definition of the word “overture” is as follows: “An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.” Hmmmmmmmm…very interesting definition–especially that part about “a new relationship.” I think pay-per-click giant Overture should look up the definition of their own [...]
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you’ve done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever! This keyword-tweaking game for a site is often called OnPage Optimization. In order to rank high [...]
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with [...]
When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes: 1. Avoid [...]
