Looks like Microsoft Great Plains becomes more and more popular, partly because of Microsoft muscles behind it. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. Small companies use Small Business Manager (which is based on the same technology ? Great Plains Dexterity dictionary and runtime), Great Plains Standard on [...]

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. You see, there are two types of advertising. The first is broadcast marketing. This category includes TV [...]

It’s pretty well-known that one of the best ways to drive traffic to your website is to post in various forums and leave your signature that includes a link to your site. While its true that this is a very good way to generate web traffic, how do you focus on the forums that yield [...]

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don’t make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goal [...]

RSS (Really Simple Syndication) is a way for a site to publish it’s updates. RSS readers can read these notifications and display a listing of the updates to you, the user. It’s sort of like having a special ‘inbox’ for emails announcing updates to your selected websites. Many applications and websites support RSS feeds. You [...]

Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning. Content is the [...]

So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You’re not alone. This scenario is playing out all across the web, yet there is a simple solution to the problem. Publicity. Publicity [...]

Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. However, I would like to use [...]

The other day my son said to me, what else could anyone possibly invent? Sometimes it would seem that way, but I think that couldn’t be further from the truth. Back in the late sixties and early seventies someone realized that light emitting diodes could be used for indicator lights. They only were available in [...]

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? [...]