Online traffic, or the number of users who view your site, has taken a heightened prominence in recent years. Whereas before, people scampered for ways to increase online traffic for the sole reason of promoting their products and effectuating more sales, the advent of Google AdSense has drastically changed the playing field of today. AdSense, [...]

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. [...]

Just to recap – Parts 1 and 2 of this topic outlined some of the so-called “secrets” of website traffic being offered on-line and what you might expect for your money. If you missed either of these parts you will still be able to view them by clicking on the links appearing in the resource [...]

What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren’t showing up for any searches. Me: What searches have you tried? Prospect: We don’t show up for ANYTHING. Me: [...]

Starting a new website and developing a traffic base if often the hardest and most frustrating part of being a webmaster. It’s really an ego hit when you put a lot of hard work in to a website and don’t see it perform, or perform extremely poorly. There are many different tips and tricks to [...]

Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site. If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business without [...]

SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics. Spiders (robots) love the basics. Spiders will crawl through the web looking for sites that are rich in text. When [...]

It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ? as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five [...]

Plug and play equipment or hardware solves the problem of driver installation, re-starting routines, and generally speaking, "hassle", for those who are not technically proficient. If your computer supports "Plug and Play", then, as the name suggests, you simply plug it in and play. For people who are "word perfect", plug and play might sound [...]

Vince Lombardi once said that, "The achievements of an organization are the results of the combined effort of each individual." If this is the case, then what do we need to do in order to insure success in our companies? How can we combine the efforts of each individual as Mr. Lombardi said was so [...]