Media Planning for Smarties You say you’re ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company’s website? Understanding the benefits and pitfalls of these different forms of [...]
A funny thing happened to me three months ago. I decided to practice what I preach and publish a new article online. Hey, its easy to get sidetracked on other projects online and drop or forget about what works. We all do it. It started when I was in a particularly good mood and itching [...]
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don’t [...]
That’s right – I dreamt of a World Wide Web without the Googlopoly. And let me tell you – it was a scary place. Well the thing is – at first I thought it was frightening – but as the nightmare went on it started feeling less scary as I began to realise that I [...]
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search [...]
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking [...]
If you are confused about terms like “search engine optimization” or having a “search engine friendly” site, then listen up! I am here to help. Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind. [...]
Let’s take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have [...]
If you want your customers to keep coming back To buy from you, then keep in touch with them. It is an important online website promotion Secret that can keep you generating orders continuously from your present customers and the news ones they will refer to you. If you don’t remind your customers that you [...]
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). For online marketing, it helps greatly to get your website in front of people [...]
