Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can’t you create your own business or organization’s web site in your spare time and without the services of a professional web site designer? The answer is probably, [...]

I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here’s a checklist of 10 ways to optimizeyour website for peak performance: 1. Browser Compatibility The first thing is to look at your website throughother people’s browsers. I do this [...]

You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a [...]

So you know Flash can be used for bad things, but you think your website would really benefit from it. Well, while you need to know what you’re doing, there’s absolutely no reason why Flash can’t be used entirely sensibly, to make your website better and provide useful information or entertainment for your visitors. So, [...]

Part one of this article is available at www.bookcoaching.com/freearticles/article-34.shtml. Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don’t know where to start? If you are like many business professionals out there, you know your [...]

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in peoples perceptions. There goes that age-old debate — Perception versus Reality. I say that perception is someones impression of reality. And sometimes… no matter what is reality, you just cant change peoples perception of a situation or thing. Lets define these words…(impression) noun: [...]

Never underestimate the power of the internet. An increasing number of people use the internet to search for a business or service so having a web presence is an important media for promoting your company. Web design is a real skill and if your website is to not only look good but work well, it [...]

Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don’t have paying customers, your business will fail. FACT: “50% of Visitors are LOST because visitors can’t easily find content” – Gartner Group FACT: “40% of Repeat Visitors are [...]

Lets face it; the line from A Field of Dreams isnt the whole truth. Theres more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldnt want to run into). People want to find a place [...]

Have you heard of ‘Babel Fish’? It’s a service provided by Alta Vista search engine people to translate every page you put ‘Babel Fish’ code, and up comes a a new language. Your page may be written in English, but people across Spain and Latin America can translate your web page into Spanish. Likewise if [...]