Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity. Why? Because it gives you a more professional impression and the text is easy to read. On the web today there [...]
If you are settling for color printing, be it black and white, you should take all considerations in choosing and purchasing your printers. But choosing a printer is really a hard task. Imagine you have to choose from a hundred types of printers that could work the best way for you. Not to mention the [...]
First off, I am a designer. Now you’re thinking, here’s this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Well, these days most companies don’t have the money to invest in a costly web site [...]
Perhaps you may be wondering how Photoshop started? Or perhaps you do not care so long as it is there to bring life to images, photos and texts you will be fine? Whatever the reason may be, it is still better to look back in order to move further… The Discovery John Knoll was then [...]
Do you operate a website, send out electronic newsletters or e-mail campaigns? Have you ever experimented with the different fonts (typefaces) available? If you have, you probably discovered there are numerous fonts available on your computer in some cases 100-200 or more. How then do you decide which font to use? This article will give [...]
eCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major [...]
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you [...]
PART I – THE SOUND OF BUSINESS BREAKING THE LIQUID CRYSTAL BARRIER The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business? Willy [...]
Being an entrepreneur, I was anxious to stake my claim on the web and join the community of those who were making a living online. The only problem was, I didnt have a clue how to build a website or the patience or time to learn all that code. So, what did I do? I [...]
On the internet we don’t deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool. But another important psychological aspect of your website [...]
