Reading in a browser is different than from paper Writing text for online reading is different than composing an article for a printed magazine. One assumption is that visitors are jumpier than readers. Subtitles, shorter sentences and paragraphs are key-elements in formatting online text to best effect. The visitors interest needs to be captured before [...]

So you have decided you need a website. What next? Before you contact some web designers to get a quote, you will save yourself time, money and trouble by first sitting down and thinking about what you actually need. The more you can nail down your requirements, the more likely you are to get a [...]

How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention. Do you know what youre really looking for? Youre [...]

When it comes to designing your site, there are 2 ways you can ultimately go. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods. Here are the top 10 issues you should always consider: 1) Flash vs. HTML vs. ASP vs. PHP: The type of code [...]

Utilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That’s why link popularity is so essential. If the customers can’t find your web site, you will not see any sales. You may be wondering what is so “popular” about [...]

Remember the famous line from the movie Field of Dreams, “If you build it, they will come”? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five [...]

When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products. There are some very basic things about design that one can learn that can vastly improve one’s ability to make appealing and intelligent creations. Some of those things [...]

Have you ever visited a web site and noticed the “Site Map” button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps? The Site Map Very Important In the old days of the net [about three years ago], experts proclaimed every site should [...]

Some wise human once said “Learn from the mistakes of others. There isn’t nearly enough time to make them all yourself.” Hence this article. Here are five of the most annoying and common web design mistakes. 1. Slow download time – Don’t be that site that is filled with the coolest gizmos in the world. [...]

Web design companies have a lot of control over their clients. I refer to this as “False Power”. The sad reality is that most of their clients don’t even know they are stuck in this potentially painful predicament. This power is usually exercised when a client of a web design company finds a better deal [...]