Archive for March, 2009

How to save money

Here are some money saving tips that people can use with their printing and printing related needs. How to save money on… Printing plates. Metal plates are more expensive, but they can last longer and has greater accuracy. On the other hand, paper plates are more suitable for shorter runs without using closing or touching [...]

Web site design is a critical element in niche marketing. If you want to build your reputation as a Professional in your niche, you need to project a professional image from the moment your visitors reach your web site. Like it or not, first impressions count and no more so than on the Internet. Your [...]

Rethinking your web site design

People fail to understand just how important web site design is to the online image that they want to project. Having a great product does not mean everything will work out successfully. In order to achieve success online, one must have both wonderful products or services and a great design. People can be judgmental. If [...]

Is your website breaking the law

Yes its a fact, from October 2004 your web site could be breaking the law if you dont meet the accessible guidelines laid out by W3C. The design and build of an accessible website relies not just on awareness and designing with accessibility in mind, but also careful planning, testing and evaluation. Accessibility is the [...]

Design Web Pages for Art’s Sake or Data?

Should your home page be a work of art, or should it concentrate on providing useful information? As shown below, the answer is both. The web page must first have sufficient information for the search engines to index it and show it in the results of a search, but also be sufficiently attractive to encourage [...]

Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Do some research to find out which colors promote your product and services best as well as which colors make visitors interested [...]

Pixels worth a thousand

Optimizing photos of your products for your web page. How to make the most of your photos. Taking Photos: Composition: Zoom in on the product. Make it center stage. Whatever the product is, you don’t need a lot of walls and floor. If you need a horizon in the picture, have it either one third [...]

Never leave home without your business cards

A bell ringing makes people know that an establishment is open. Or makes them stare and try to find out where that came from. Your business cards are your bells. In this case, it is YOU who is being represented and being marketed by these cards. You cannot go about carrying and taking resumes along [...]

Brand your business

Branding is more than just product recognition inherent in the printed materials that they may be using. It is actually the overall impression, both intellectual and emotional, that people will have about your company, products and services. These are also the things that convey a strong and consistent message to the readers and thus emphasize [...]

There are quite a few new software and search engine optimization solutions and products out there these days. The main focus of them seems to concentrate on getting the best keywords for your site. Some even offer to scan your competitors web site in order to find out which keywords they are using, suggesting that [...]

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