As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they’re looking for? If not, guess what? We’ve lost a customer. Think about it this way. How many times have you found a site [...]
A favicon is that little image that most browsers display on the address line and in the favorites (bookmarks) menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons, adding them to their tabs. The name was coined based on Internet Explorer (the first browser to support it) and derives from “Favorites Icon”. [...]
Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option but actually its the very expensive one, and it will cost them countless customers and almost guarantee low search engine rankings. Here are the [...]
When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords. Before [...]
When people think of marketing, they think of ads, logos, brochures, and of course, the latest addition, web sites. These forms of marketing are understandable. People see ads and brochures everyday, may it be in their home or as they go about their work. It is common for people to usually form opinions of the [...]
There are a lot of directories on the internet and there is probably room for a lot more although building a directory that is beneficial to the users, webmasters who add their site and yourself takes a little bit of forethought and a lot of work. There are many types of directories including general directories [...]
Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it’s harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web [...]
1. Whats the purpose? The most fundamental thing to do before designing your web site is to define its purpose. Do you want to sell products directly to your customer through your web site, or collect contact details to develop future relationships? A lot of this will depend on the products or services you sell, [...]
The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, its time to consider what your site should look like. What Is The Goal? In considering the look of your site, you first need to determine what elements [...]
Need to clean up your web site image fast but don’t have a budget for a designer? Following these 7 web site design tips should go a long way towards scraping off the cheese and increasing the credibility of your business web site. 1. Lose the clip art, no matter how cute or clever. Use [...]
