The Importance of Keeping Content Up to Date Imagine you’re the owner of a successful car dealership but when your customers look at the cars listed on your website they notice that the cars are a month or so old or, even worse, they call you only to find out that that dream car they [...]
In this article I will be writing about Website Design, how it affects sales, and how it compares in importance to other aspects of Website Management. Lets list the different aspects of owning or managing a Website. Domain Name: How important is the domain name you choose for your Website? Many people say it is [...]
Have you ever been to a website that had at least 5 different fonts or a back ground color that made the font extremely difficult to read? (i.e. white back ground with yellow font) This kind of website is a disaster–the type of website that will immediately send a message to your customers that says, [...]
There are only two ways to make more sales with your Website. You can drive more visitors to the site using the latest traffic generating techniques or you can convert more of your existing visitors to customers which is known as “increasing the conversion rate”. In this article I am going to show you how [...]
How we feel as we visit a website can make all the difference in how long we stay, how much we purchase, and whether or not we return. We must realize that there are both positive and negative feelings. In this article, I discuss three of the positive emotions we, as website designers and/or owners [...]
One of the things I do while building websites is cruise through those belonging to others. I have seen over thousands of websites in the last couple of years, and I have decided to compile a list of things that you should NOT do on your website. Although optimizing for spiders is important, if people [...]
Are you a stealth exhibitor? One who just shows up, passes out a few brochures, leaves, and then complains it was a lousy show. JULIA SAYS – “Wrong! Take the show seriously and get your moneys worth for your company.” How will people find you? One of the best ways is to utilize your web [...]
The leverage is well known but I will allow myself to remind you what it is. By using a lever you go a longer distance, but benefit in the applied strength. It’s not accidental that this effective principal is successfully used by crooks – they use jemmy to pick locks and bolts. So why not [...]
Once you have planned thoroughly your web site and prepared tons of great content to offer your visitors, it’s time to materialize all that in a well-structured, professional-looking design. WHAT IS A GOOD WEB DESIGN? It’s difficult to arrive to a definition of good web design. Depending on the type of site and your goals, [...]
A wise man once said, The needs of the many outweigh the needs of the one. In commercial web development nothing could be more true or more profitable might be a better way to put it. In case you didnt know, the majority of internet surfers in the United States are connecting to the internet [...]
